Charlotte from Golden Style, a fashion and prop styling company based out of Dallas, TX commissioned me to make some new logo’s her her.
She came to me with the problem of feeling disconnected with her current branding she had in place at the time.
About to ramp up with her own strategies and content creation she wanted to refresh the visual identity of the business so that every touch point helping promote her services were strong,
consistent and something she’d be proud to stand by for years to come.
She was also looking for ideas involving her most used tools for both areas of her work, hands and/or glasses.
Below are a handful of concepts I presented -
We are still arguing over which one to choose!
Any favorites out there?
In this day and age, we have so many distractions and as a freelancer designer, I’m not gonna lie, sometimes it’s hard to work.
Having to be “connected” at all times of day means you have to have multiple devices around to get work done and stay in reach.
More than ever lately, I have been manifesting on the question of, “What keeps me motivated?”
At first, my daily vices of coffee, avocado toast and cuddles with my cat came to mind.
After a moment, other words such as connection, intention and purpose took center stage.
Staying motivated for me is so much more than having multiple cups of coffee, completing a task, pressing send and then starting that cycle all over again.
In my search for an answer, I keep going back to the ‘Why’.
Why am I interested in keeping going? Why do I feel the need to connect with others? Why is work important to my self love?
It comes down to being interested in the ‘Why’ of the people I am in contact with that have stories and visions. That also are seeking their own ‘Why’s’.
Thinking outside of my own perspective and using empathy throughout my design process motivates me more than anything else.
But what exactly is Empathy? And how does it relate to design?
Empathy is the ability to see the world from a perspective that differs from our own and the understanding that people see, feel and experience the world in very different ways.
In relation to design empathy, it is defined as a ‘deep understanding of the problems and realities of the people you are designing for’.
As a creator, I use empathy to find out my clients vision and purpose and then strategize as to how I can positively build upon this purpose.
Sometimes it is a much harder road to climb than others. But the top of the hill is worth it.
Am I contributing to others overall business goals? How will my designs continue to benefit my client’s into the future?’.
These questions allow any other creatives to not look at each item as a single design task but rather how are we contributing to the bigger picture of our client’s business.
Some recent design work for an industrial loft apartment building in Dallas. They came to me and said they wanted something reminiscent of the buildings heritage – which was built in 1922 and has housed automobile and meat processing plants, to the creative companies that occupy its walls now. Between these mock-ups there were probably 12 other variations on these throughout the process. My main goal was an art-deco/industrial inspired logo that was played into it’s historical name, that it was legible from afar, memorable, and would look killer etched into a huge metal sign hanging on the front of the building.
Forever babe vibes always for my forever love.
New this week is something that I designed for my wedding!
We wanted something to hand out to our guests that wasn’t done before and would surprise them.
It was a great way to showcase our wedding program and I was also able to come up with some cool illustrations.
They came out amazing and our guests LOVED them!
New logo design for Three Initiates, a synthesizer electronic music project.
Fun little video I put together from a day in the woods in Portland, Oregon with fellow creative babes.
Music: Bubbles – The Free Design
My whole universe.
30 never looked so good.
Usually October brings up the notion of changing leaves, pumpkins, apple cider, pie, costumes and of course the Texas State Fair.
However my October is mostly consumed with thoughts rooted in celebrating the birthday and rotations around the sun of my true love, cuddle partner and future husband, Dylan.
There is absolutely nothing else that matters but finding yourself that one person who challenges everything about you in the most beautiful way, and taking some rad photos of them from time to time too.
He selfishly allows me to have the freedom to create 90% of the year and whole-heartedly dream big, and I could not be more thankful for that.
Of course I had to go ahead and create a 100 page killer book that documents his life and the adventures we have been on together, and I am excited to share some of the graphic elements I designed for this.
We have already had many incredible soul-searching, gut-wrenching journey’s together, learning important lessons about life and love along the way, all while singing at the top of our lungs, and I can not wait to continue exploring this most-loved vagabond life we have created for ourselves.
HAPPY BIRTHDAY BABE!
It’s like a scene from an old movie – it’s an all time perfect day in the woods, feeling like the only
ones left on the planet, and truly in tune with all its beauty.
Cotton candy colored skies and lapping clouds the color of
your favorite faded vintage pieces…dip your toes in the grain of the film and let your
hair transform into it’s own dewey, lovely mess.